EH&S works to educate the university community on safety principles with a goal of injury and illness prevention. EH&S developed a marketing campaign, Walk Safe, addressing injuries sustained by faculty, staff, students, and visitors to campus during the winter season. Falls on snow or ice account for more than half of the university's workplace injuries during the winter months. Typical injuries include bruised and strained knees, strained backs, broken bones, and head injuries. 

The campaign included the development of an infographic poster series and creation of a promotional website. Many existing EH&S webpages were reviewed and revised to ensure consistent messaging throughout the campaign. Since the beginning of the 2015 campaign, more than 10,300 hits were recorded on these updated web pages, compared to 2014 hits of 6,200. This is a 66% increase in campaign web page hits.

The Walk Safe This Winter website has information on how to minimize risks when walking on snow or ice, how to pack the car for winter travel, how to report problem sidewalks, and more.

In combination with the promotional campaign, EH&S has been canvasing campus sidewalks and parking lots to look for slip, trip and fall hazards. Identified problems are reported to Facilities Planning and Management and Parking Services for corrective action. Some of the identified problems can be addressed quickly though additional surface treatment or snow removal, while others require long range planning for repair of damaged substrates.

In 2016, EH&S will launch an initiative to analyze injury data to determine possible trends in this type of incident. In support of this effort, EH&S will be contacting injured ISU employees to solicit their feedback and ideas on how to reduce these types of injuries.

The objective of this campaign was to follow the EH&S vision of creating a safe and sustainable campus, community, and world. Educating the community results in reduction of injuries, costs, lost time and productivity, and increased quality of life. The posters generated through this campaign have been adopted by other institutions.